CubeNorth is moving to the heart of Australian innovation: Tech Central

Key Thoughts

• This is more than a change of address: Moving into Tech Central is a deliberate step into the centre of Australia's most concentrated technology ecosystem. It reflects where CubeNorth is heading and the kind of work we intend to be doing.

• The environment shapes the capability: Being surrounded daily by the people, research, and emerging technology that are defining the future of enterprise performance changes what we are able to bring to our clients.

• Stone & Chalk is not just a landlord: Joining Stone & Chalk means joining a community of more than 800 innovators that has collectively raised over $2 billion in capital.

• Our clients benefit directly: By embedding ourselves inside Australia's technology precinct, we ensure that the insights shaping the future of high-performance enterprise, across AI, cyber, and deep tech, reach our clients before they hit the mainstream.

• This signals where CubeNorth is going: A business that is growing, investing in its own capability, and deliberately positioning itself at the intersection of high performance and Australia's technology future. That is what this move represents.

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We are proud to announce that CubeNorth has officially joined the Stone & Chalk community at Tech Central, 477 Pitt Street, Haymarket, Sydney. 

When the opportunity to join Stone & Chalk at Tech Central came up, it was not a difficult conversation, and even less of a difficult decision to make. It felt less like a strategic choice and more like an obvious next step.

Our move to Stone & Chalk at Tech Central is an exciting next step for Cubenorth. It places us right in the heart of Sydney’s innovation ecosystem, alongside ambitious founders, partners, and thinkers. We’re proud to be part of that community and see this as an opportunity to collaborate more closely, grow faster, and create even greater impact. - Marion Di Benedetto, CEO and co-founder of CubeNorth

What TechCentral Represents

Tech Central is a statement of intent by the NSW Government about where Australia's technology future is being built, and it is working.

Sitting steps from Central Station at the geographic and strategic centre of Sydney, Tech Central is home to global names like Atlassian, Canva, and Block. It draws on a talent pipeline of more than 160,000 students from surrounding world-class universities and research institutions. The density of innovation, capital, and ambition concentrated in this one part of the city is genuinely unlike anywhere else in Australia.

It is also where the conversation about what a sustainable, tech-driven economy actually looks like in practice is happening in real time. Not in policy documents or conference keynotes, but in the day-to-day work of the founders, researchers, investors, and technology companies that call this precinct home.

For a business like CubeNorth, one built on the belief that high performance is a system that must be navigated, not a state that can be preserved, being embedded in this environment is directly relevant to our evolving understanding and adoption of this belief.

The problems our clients are navigating are not getting simpler. The pace of technological change, the pressure on leadership teams, and the widening gap between strategic ambition and operational reality are all intensifying. The organisations that sustain performance through that complexity are not the ones with the best strategy documents. They are the ones that have built the internal capability to adapt, interpret, and respond before the pressure peaks.

Being inside the ecosystem where those forces are being shaped, rather than reading about them from the outside, fundamentally changes what we are able to bring to our clients. That is the commercial reality of this move, and it matters.

Where We Fit

There is a version of this announcement that would spend a lot of words explaining how a performance management business fits into a technology precinct. We do not think it needs much explaining.

CubeNorth has always existed at the intersection of people, systems, and performance. We help organisations build the internal architecture required to sustain high performance through complexity and change, not by applying generic frameworks from the outside, but by developing the capability that allows organisations to lead themselves from within. That means understanding how technology is reshaping what leadership requires, how data can be turned into operational clarity, and how the human attributes of performance hold or fail when external conditions shift.

That work does not happen in a vacuum. It happens in environments where the thinking is sharp, the problems are real, and the people around you are building things that matter.

Tech Central is that environment.

For Cubenorth, moving to Stone & Chalk at Tech Central is more than a change of address. It’s a statement of intent. We want to be where innovation is happening, where ideas are being tested, and where the right conversations lead to real outcomes. We’re grateful for the opportunity and excited for what this new chapter will make possible.  - Marion Di Benedetto, CEO and co-founder of CubeNorth 

The Stone & Chalk Partnership

There are plenty of ways to secure a Sydney office. Joining Stone & Chalk is a different kind of decision.

Stone & Chalk is Australia's largest innovation community, a not-for-profit with a singular focus on helping ambitious companies scale. Since its founding, it has grown into a community of more than 800 innovators that has collectively raised over $2 billion in capital. It connects founders with investors, corporate partners, and each other, and it has built a decade-long track record of doing so in a way that creates real commercial outcomes rather than simply networking opportunities.

What Stone & Chalk offers is not a room full of desks. It is a structured environment designed to remove the roadblocks that slow ambitious companies down, providing mentorship, investor introductions, growth programmes, and connections that would take most businesses years to build through any other means. Their community includes companies at every stage of growth, from early traction through to global scale, and the knowledge transfer that happens across those stages is a genuine competitive advantage for everyone inside it.

What attracted CubeNorth was not just the network. It was the philosophy.

Stone & Chalk operates on the belief that the right environment, the right connections, and the deliberate removal of friction can fundamentally change the trajectory of a company. That belief is not far removed from what CubeNorth has always argued about organisations. Structure matters. Environment shapes performance. And the conditions in which people operate determine what they are capable of far more than individual effort alone.

Stone & Chalk's decision to bring CubeNorth into this community is something we take seriously. They are selective. They look for companies that are building something real, that have demonstrable traction, and that will contribute to the ecosystem as much as they draw from it. Being accepted into a community where residents have raised over $2 billion is not simply a credential. It is an indication that what CubeNorth is building is recognised as belonging in the same conversation as Australia's most ambitious companies.

What This Means for Our Clients and Prospects 

The honest answer is: a great deal, over time.

In the immediate term, our clients gain proximity to a network and an environment that most organisations spend years trying to build access to. By operating inside Tech Central, we are surrounded daily by the people, the research, and the emerging technology that will define the challenges our clients are navigating, often before those challenges become visible to the broader market.

The value of that proximity is not abstract. It shows up in the conversations we are having, the perspectives we are drawing on, and the capability we are building to address problems that did not exist in the same form twelve months ago. The organisations we work with are operating in environments shaped by AI, cyber security, deep technology, and a pace of structural change that most performance frameworks were not designed to accommodate. Being embedded inside the ecosystem where those forces are most concentrated means we can help our clients prepare for what is coming before it arrives.

It also expands the range of problems we are equipped to solve. The challenges that sit at the intersection of leadership, culture, systems, and technology are rarely straightforward. Having access to a multi-disciplinary community of innovators, researchers, and technology companies means we can bring a broader and deeper set of perspectives to the complex, interconnected problems that define high-performance enterprise today. The result is not just a wider network. It is a meaningfully sharper capability.

For those considering CubeNorth for the first time, our presence at Tech Central also signals something straightforward: this is a business that is growing, that is investing deliberately in its own capability, and that is positioning itself at the intersection of high performance and the future of Australian enterprise.

We’re looking forward to growing CubeNorth in a place where energy, talent, and opportunity come together. Cubenorth’s move to Stone & Chalk at Tech Central marks an exciting new chapter for our business. Being part of Sydney’s innovation hub places us closer to the ideas, partners, and talent that will help us grow and create even greater impact. - Marion Di Benedetto, CEO and co-founder of CubeNorth

An Invitation

This is not a chapter we are quietly beginning. It is one we are genuinely excited about, and we want the people we work with to be part of it.

If you would like to visit us at Tech Central, explore what the Stone & Chalk community has to offer, or simply have a conversation about what this move means and where CubeNorth is heading, we would love to hear from you.

The future of high performance is being built here. We intend to be a meaningful part of building it.

🔗 Learn more about Stone & Chalk at Tech Central: https://www.stoneandchalk.com.au/sydney-tech-central 

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FAQs

What is Tech Central and why does it matter?

Tech Central is Sydney's flagship technology precinct, located at 477 Pitt Street, Haymarket, steps from Central Station. It is home to global technology companies including Atlassian, Canva, and Block, and draws on a talent pipeline of more than 160,000 students from surrounding universities and research institutions. It is the most concentrated innovation ecosystem in Australia, and the environment where much of the country's technology future is actively being built.

What is Stone & Chalk?

Stone & Chalk is Australia's largest innovation community and a not-for-profit organisation focused on helping ambitious technology companies scale. With more than 800 innovators across its community and over $2 billion raised by residents and alumni, Stone & Chalk provides structured support, investor connections, mentorship, and growth programmes designed to accelerate the journey from traction to global scale.

Why did Stone & Chalk accept CubeNorth into its community? 

Stone & Chalk selects companies that are building real, scalable businesses with demonstrable traction and a genuine contribution to make to the innovation ecosystem. CubeNorth's High Performance Management System, built around the Cycle of Change and designed to help organisations self-evaluate, self-correct, and sustain performance from within, was recognised as aligned with the kind of serious, commercially grounded work that the Stone & Chalk community is built around.